"Alright, we know glitter is not for everyone. Our temp glow up ends soon. Your regularly scheduled Spotify icon returns next week."
"Spotify tells Fast Company the disco ball icon was always supposed to be a temporary change for the anniversary. It was part of the streaming platform's "Your Party of the Year(s)" promotion - a Wrapped-style in-app experience built for its 20th anniversary."
""People think reactions like this are about a logo, but they are usually about emotional familiarity and subconscious trust," says Ravi Sawhney, founder and CEO of the industrial design consultancy RKS Design. Even subtle visual changes can create a feeling of disruption."
"These orchestrated brand moments-outrage-inducing or not-are ultimately a play for attention, and attention is exactly what Spotify got. After rolling out the temporary logo, designers and brand accounts responded to Spotify's new look by bedazzling their logos and icons."
Spotify introduced a revamped logo for its 20th birthday by transforming its green circular mark into a shimmering dark green disco ball. After online backlash, Spotify said the change was temporary and that the regular Spotify icon would return the following week. Spotify stated the disco ball design was always intended as a short-lived anniversary update tied to a “Your Party of the Year(s)” promotion, similar to a Wrapped-style in-app experience. Users reacted because visual familiarity supports emotional trust, and even subtle changes can feel disruptive. Spotify has previously altered its logo for promotional moments, but the disco design drew stronger negative reactions. The temporary update also triggered attention, with designers and brand accounts responding by adding disco ball styling to their own logos and icons.
Read at Fast Company
Unable to calculate read time
Collection
[
|
...
]