"If you're based in London, you've probably walked past one of Sean Thomas' meticulously hand-painted designs. Whether that was grabbing a sandwich at Dom's Subs, dining in at Forza Win (an Italian restaurant in Peckham that the designer has shaped the visual identity of over the last three years), or picking up a copy of Hoxton Mini Press' new book on Britain's best bakeries at your local bookshop."
"What defines Sean's unique approach to branding projects for food spots or fashion brands like Carhartt WIP, is his background in sign painting. The designer spent the early years of his creative career working meticulously on murals and signs across the UK - a part of his practice that has long contributed to a detailed study of typography and painting. "I think there's no better way to understand letters and typography than drawing and painting them day in, day out," he shares."
"The designer still balances working by hand and working digitally depending on the projects that come his way, but he's certain that the look and feel of traditional sign painting is a trick brands will still want to have up their sleeves. "Increasingly in the creative industries, people think they can achieve everything using AI, for me it makes the things we do by hand and the relationships we forge in real life even more powerful," he ends."
Sean Thomas built a recognisable visual presence across London's food scene through meticulously hand-painted signage, restaurant identities and illustrated covers. After twelve years in London he relocated to Milan to seek new inspirations and flavours. Early career work on murals and signs shaped a detailed study of typography and painting and underpins his approach to branding for food venues and fashion labels like Carhartt WIP. He balances hand-drawn techniques with digital processes depending on project needs. He values traditional sign painting and human relationships, and intentionally produces hand-drawn commercial work to demonstrate its continued relevance amid increasing AI use.
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