The article discusses the evolution of type design, emphasizing the shift toward expressive display fonts over traditional typefaces. Eliott mentions the impact of subscription models from platforms like Monotype and Adobe Fonts on designer compensation and licensing. He highlights a disparity between large foundries and independent typographers, comparing it to the music industry. While the market seems crowded with new foundries, Eliott views this as a sign of vitality rather than risk for independent design, indicating that user preferences will ultimately drive font choices in this evolving landscape.
"In type, we're seeing the same thing, big companies own thousands of fonts, acquire smaller foundries, and absorb up-and-coming independents, controlling how fonts are showcased and sold."
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