"Its defining qualities reflect that balance: a warmth that feels handcrafted rather than mechanical, paired with a stone-carved solidity that anchors it within both its historical and geographical context."
"1066 is only one part of the castle's story, and we wanted to avoid creating something that felt like an Anglo-Saxon or Norman pastiche. Its tall capitals and confident serifs give it its medieval edge, but, importantly, the defining qualities reflect that balance."
"They moved away from the fusty visuals you may find at other heritage sites - think ornate heraldic imagery and gold palettes - and instead gravitated toward folkloric, hand-drawn creatures as the primary illustrative element. And the colour palette, as opposed to being deep, muted and regal, is populated with soft pastel pinks, blues and yellows with moments of a bright orange accent."
"The message is clear: this place is alive, strange and worth experiencing now - not only because of what happened here nearly a thousand years ago, but because of what it feels like to be here today."
The identity centers on a logotype and a custom headline typeface called Conqueror Sans. Conqueror Sans draws its letterforms from inscriptions associated with the Bayeux Tapestry, a long embroidered depiction of the Battle of Hastings and events leading up to it. Tall capitals and confident serifs provide a medieval feel, while the design avoids becoming an Anglo-Saxon or Norman pastiche. The typeface combines handcrafted warmth with stone-carved solidity. The headline typeface is paired with a curvier, more rounded logotype featuring a top-heavy S and a curly G. The rebrand makes a decisive break from heritage conventions by using folkloric, hand-drawn creatures instead of ornate heraldry and gold palettes. Soft pastel colors with bright orange accents support a welcoming, contemporary atmosphere.
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