Your font choice is often the first impression your audience gets of your brand. It tells them: who you are, what you value, and how you make them feel.
Brands grow, and their typography should, too. Google's switch from a serif to a sans-serif logo in 2015 reflected their shift to simplicity and adaptability.
Your typography should feel like an extension of your brand's personality - consistent, memorable, and authentic. Consistency breeds recognition across all platforms.
Mastering type families is the foundation of good typography. Each category serves a unique purpose; choose wisely for effective brand communication.
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