"The vintage Adidas logo shows three leaf-shaped foils with three parallel horizontal lines that cut through the bottom of the shapes. It previously appeared on Adidas World Cup kits until it was replaced by the brand's triangular three-bars logo in the 1990s."
"Bringing the old logo back is a nostalgia play. Sam Handy, general manager of football for Adidas, said in a statement that the German sportswear brand 'felt it was a fitting and inspired moment to bring the trefoil back to the biggest stage in world football.'"
"The trefoil logo was introduced in the 1970s, when the brand was in expansion mode. The trefoil's shape was inspired by florals, and the logo became a pop culture crossover after rap group Run-D.M.C.'s homage to the brand in the 1986 song 'My Adidas.'"
The Adidas trefoil logo, a vintage design, will appear at the 2026 World Cup on away jerseys for 25 countries. This marks its first appearance in 36 years, as it was replaced by the triangular three-bars logo in the 1990s. The return of the trefoil is a nostalgic move, with local references incorporated into the kits. The trefoil logo was introduced in the 1970s, symbolizing Adidas's expansion into apparel and has cultural significance, notably recognized in the 1986 song 'My Adidas.'
Read at Fast Company
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