W Hotels Reintroduces W New York - Union Square After $100M Transformation | stupidDOPE | Est. 2008
Briefly

W Hotels Reintroduces W New York - Union Square After $100M Transformation | stupidDOPE | Est. 2008
"W Hotels, part of the Marriott Bonvoy portfolio of more than 30 distinguished brands, has unveiled the grand reinvention of W New York - Union Square following a $100 million transformation. With 256 rooms, a rooftop unlike any other in the neighborhood, and a complete room-to-rooftop redesign, the hotel is reclaiming its position as both a global flagship and a cultural cornerstone."
"The hotel resides in the former Guardian Life Building, a Beaux-Arts masterpiece completed in 1911. Historic architecture takes center stage once again, from intricate moldings to grand ceilings, drawing inspiration from the symmetry and scale of Grand Central Station. The Living Room, W's bold reimagining of the traditional hotel lobby, emerges as more than a gathering space-it has been designed as a true Living Room for New York itself."
W Hotels completed a $100 million transformation of W New York - Union Square, resulting in a 256-room property with a redesigned rooftop and comprehensive room-to-rooftop overhaul. The hotel occupies the former Guardian Life Building, a 1911 Beaux-Arts landmark, and preserves historic elements such as intricate moldings, grand ceilings, and original white marble columns. The Living Room has been reimagined as a vibrant communal space inspired by Union Square. Rockwell Group led the redesign, drawing direct inspiration from Union Square Park and the neighborhood's textures, tones, and energy. The property aims to serve as a global flagship and cultural cornerstone for luxury travel.
Read at stupidDOPE | Est. 2008
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