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"In its analysis, Premier Inn showed 100 participants images of winter in 72 cities around the world and used eye-tracking technology to measure which destinations held gazes the longest. "The average fixation times were then ranked from high to low to reveal the cities that people spent the longest time looking at," the report said. "These cities were the most eye-catching and therefore the most beautiful.""
"The analysis found that Boston's skyline had an average viewing time of 2.67 seconds. "The city's colonial architecture takes on a nostalgic quality when covered in snow, while the Freedom Trail becomes a magical walking route," Premier Inn revealed in its results. " Boston Common and the Public Garden transform into winter wonderlands, and the Museum of Fine Arts offers warm halls filled with world-class art.""
"Besides being beautiful, there are plenty of things to do in Boston in the winter, too-visitors can ice skate on Frog Pond, visit the Snowport Holiday Market, and even dine in an igloo on the rooftop of The Envoy Hotel. Travelers can glide across the iconic Frog Pond ice rink in Boston Common, warm up with hot chocolate in Beacon Hill's cafés, and browse the festive lights along Newbury Street. You can also wander through the museums,"
Premier Inn used eye-tracking on 100 participants viewing winter images from 72 cities and ranked average fixation times to identify the most eye-catching destinations. Boston achieved the highest average viewing time at 2.67 seconds. Snow enhances Boston's colonial architecture and the Freedom Trail, while Boston Common, the Public Garden, and the Museum of Fine Arts offer notable winter appeal. Boston outperformed images of New York City, Salt Lake City, and several U.K. cities in visual appeal. Winter activities include ice skating on Frog Pond, visiting the Snowport Holiday Market, dining in a rooftop igloo, and exploring museums and festive streets.
Read at Travel + Leisure
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