El Centro, California, is a desert town that has recently gained attention for its creative community, indie boutiques, and exceptional Mexican cuisine. The area features new hotels and a growing number of makers and chefs, contributing to its charm. With a sense of grit and burgeoning culture, El Centro offers hidden gems like vintage shops and artisanal coffee spots. Additionally, the surrounding landscape provides hot springs, hiking trails, and public art installations. The annual Bombay Beach Biennale and active music scene also enhance its appeal as a destination for 2025.
"Five cars is considered traffic in El Centro," jokes Mark Silva, owner of the new Gateway Gallery in nearby Ocotillo. "The town constantly seems to be on the verge of emerging."
The region's first hotels have popped up in the past year, including an Insta-worthy hot springs hotel midway between San Diego and El Centro, and a handful of makers and chefs are setting up shop in town.
This desert town's gems don't jump out. You need to be looking to discover the cool vintage and vinyl stores, craft beer bars, and artisanal coffee spots.
Plus, hot springs, hiking trails, and funky public art installations are all just a drive away.
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