Tulum transformed from an under-the-radar destination to a sought-after hotspot over the past decade. Initially favored for its untouched beaches and rich history, it now boasts luxury accommodations and a thriving wellness scene. Tulum's beaches are recognized for their exceptional whiteness, attracting diverse visitors, including artists and wellness enthusiasts. Despite its growth, Tulum maintains its allure, with a blossoming culinary scene that features numerous Michelin-listed establishments and an international airport, enhancing accessibility and tourism appeal.
"Tulum has changed so much in just the last 10 years," says Brendon Leach, CEO of Colibri Boutique Hotels, emphasizing the transformation from a hidden gem to a popular destination.
"Even with all the ways it has grown and changed, there's still so much to love in Tulum if you know where to look," Leach adds, highlighting the continual allure of Tulum.
"Tulum attracts a global community of artists, wellness seekers, and cultural explorers who arrive for the turquoise waters, remain for the energy, and return for the sense of connection," states Yves Naman.
"With more Michelin Guide-listed bars and restaurants than any other destination in this part of Mexico, plus a well-loved wellness scene, Tulum has more going for it than ever."
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