The third season of "The White Lotus," filmed at the Four Seasons Resort Koh Samui in Thailand, has sparked increased visitor interest, with the hotel experiencing notable surges in availability checks and bookings. Following precedent set by previous seasons filmed in Hawaii and Italy, which also led to increased travel interest, Thailand's Tourism Authority anticipates a 20% rise in visitors as a direct result of the show's popularity. The impact includes not only Koh Samui but also nearby filming locations like Phuket, enhancing Thailand's appeal as a luxury travel destination.
A spokesperson for Four Seasons Koh Samui noted a surge in availability checks, searches, and bookings following the airing of the season premiere.
The Director of Thailand's Tourism Authority predicts a 20% rise in tourism due to heightened interest from 'The White Lotus' filming in the country.
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