""Broadly confident, but more considered," is how Debra Fox describes the traveller right now. Clients are booking and travelling but asking more questions before committing."
""Despite the longer research phase, average spend per trip is up. When clients do commit, they're committing fully," Fox notes, indicating a strong commitment to travel."
""Clients want as much flexibility as possible on what they are booking," Barber says, highlighting the increased desire for adaptability among travellers."
""We've experienced an increase of 50 per cent in villa bookings across Greece, Italy, France and Spain," says Davidson, reflecting a shift towards private accommodations."
Travellers are currently more confident yet cautious, engaging in longer research phases and detailed conversations before booking. Despite this, average spending per trip has risen, and cancellations remain rare. Flexibility is a priority, with clients seeking adaptable options. Skyscanner data shows a significant increase in the use of layover filters, indicating a hands-on approach to travel planning. Additionally, there is a notable rise in villa bookings, reflecting a shift towards private accommodations for greater control and comfort.
Read at CN Traveller
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