Southwest Airlines is revamping its fare class offerings, discontinuing the 'Wanna Get Away' branding, which will now be known as the Basic fare. This change includes introducing new fare categories called Choice Extra, Choice Preferred, and Choice. The updated fare structure aligns with a newly established assigned seating policy, impacting how customers book flights. While the new fare bundles are set to launch in 2025, the Basic fare option will be available from May 28. This change has sparked mixed reactions from travelers about the loss of personality in branding.
"With new choices like seat selection and Extra Legroom, our enhanced fare bundles let Customers customize their trip while still enjoying our industry-leading reliability and hospitality." - Tony Roach, Executive VP at Southwest Airlines.
"Wanna Get Away showed some personality, this is just sad," one traveler shared in a Reddit forum dedicated to Southwest Airlines.
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