Christina Garcia Frasco, the tourism secretary of the Philippines, highlighted the country's evolving strategy to attract digital nomads and improve infrastructure at the Skift Asia Forum. She emphasized the importance of cultural identity and immersive experiences in promoting the Philippines as a prime destination. Frasco noted a significant shift in tourism growth from markets outside China, particularly from the Middle East, with a growth rate of 500-800%. The nation aims to enhance its appeal to Muslim travelers through its halal tourism initiatives, further diversifying its tourism offerings.
The Philippines finds itself at an age of transformation where it seeks to reintroduce itself to the world from the lens and the strength of its cultural identity, its heritage, its stories ...
We hope to attract long-stay travelers to work in paradise, where the value proposition is not just a low-cost stay, but one of high value that provides cultural and immersive experiences.
Because of our efforts to diversify, we are seeing, for example, from the Middle East and the GCC an average of no less than 500 to 800% growth rate in terms of international tourism arrivals.
Under this administration, there has been a very serious push towards expanding the Philippines' halal and Muslim-friendly tourism portfolio. So strong has this push been that the crescent rating of the global Muslim tourism index has recognized the Philippines for the second.
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