One Year Later, Marriott's Partnership With Sonder Is Over

"Last year, two hospitality companies announced a partnership that looked like a win-win at the time. Those two companies were hotel giant Marriott and Sonder, which focused on accommodations more in line with what travelers might expect from an apartment than a hotel room. The logistics also sounded promising, with Marriott set to add around 9,000 new rooms to its existing inventory."

"Whatever the cause, these two companies ending their partnership has left some observers surprised. The Points Guy's article on the subject notes that one TPG staffer had stayed at a Sonder/Marriott property a few days ago with no issues. More alarmingly, Ben Schlappig at One Mile at a Time reports that guests at existing Sonder properties booked via Marriott have been told to leave the premises, even if the stay they booked was not finished."

Marriott terminated its licensing agreement with Sonder after Sonder defaulted, ending a planned partnership that would have added roughly 9,000 rooms to Marriott's inventory. Marriott issued two press releases noting the termination and updating its room-growth forecast, and stated its immediate priority is supporting current guests and upcoming reservations at Sonder properties. Sonder's public channels made no mention of the termination. Observers reported mixed ground-level experiences: one staffer stayed without problems, while other reports indicate Marriott-booked guests at Sonder properties were told to leave before completing stays.

Read at InsideHook