New Business Traveller: Kuldeep Knox, founder and CEO of Champo, on why she is always inspired by Paris

Kuldeep Knox, founder and CEO of Chāmpo, travels frequently because the haircare brand operates in more than 20 countries. Time spent in different markets helps her understand local customer needs, retail landscapes, and cultural differences more deeply. She notes that several fastest-growing markets are outside the UK, making international presence essential for building the brand thoughtfully and sustainably. Travel also energizes her creatively through in-person meetings with customers, hearing their passion for products, and sharing her vision for the future. She often returns with new ideas, opportunities, and clearer direction for where to grow next. She founded Chāmpo in 2019 after experiencing thinning hair and drew inspiration from her Indian grandmother and Ayurvedic ingredients and rituals.

"“Travel is incredibly important because Chāmpo is a truly international business, operating in more than 20 countries worldwide,” she explains. “Spending time in our markets helps us understand local customer needs, retail landscapes and cultural differences in a much deeper way. Some of our fastest-growing markets are outside the UK, so being present internationally is essential to how we build the brand thoughtfully and sustainably.”"

"“There's something energising about meeting our customers face to face, hearing their passion for our products and sharing my vision for the future in person,” she says. “I also find travel incredibly stimulating creatively. I often return with new ideas, new opportunities and a clearer sense of where we should grow next.”"

"“I've spent much more time in the US, which I've loved - although one trip to Chicago turned into an unexpected four-day adventure across four states thanks to bad weather,” she laughs. “What was meant to be a 24-hour trip became a mini tour of America, complete with an impromptu lunch stop in New York City, so I really c”"

Read at CN Traveller