This summer, Italians are attending beaches less frequently, with reports indicating attendance decreases of 15% to 25% compared to last year. The high costs associated with private beach resorts are exerting significant financial strain on families, affecting their ability to enjoy leisure activities. A rise in rental costs for sun loungers and umbrellas—averaging 17% higher than four years ago—has further fueled discontent towards private beach concessions. Ultimately, economic pressures have prompted families to prioritize essential expenses over leisure and luxury.
The decline in beach attendance in Italy is attributed to high private beach concession prices, with beachgoer numbers down by 15% to 25% in June and July.
Fabrizio Licordari pointed to the high cost of living as a reason for reduced spending on leisure activities, stating many families find it difficult to make ends meet.
The average cost of renting a sun lounger has increased by 17% in four years, causing many to question the expense associated with private beach resorts.
The normal response to financial strain is often the cutting back on leisure, entertainment, and holiday expenses, leading to a notable decrease in beach attendance.
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