Industry leaders in hospitality are under pressure from an inconsistent summer season. John Brennan, a hotel veteran, describes the current year as the most challenging in terms of assessing tourist activity. Despite financial performance being better than the previous year, the overall busyness level feels low. This sentiment of uncertainty is echoed among many in the industry, particularly with looming concerns about the impacts of tariffs on US visitors.
In 40 years in business, it is the most difficult year for me to give you an answer to that question, because financially we're better than last year but it doesn't feel busy, and that's what I hear from loads of people.
Industry leaders are feeling the pressure of an inconsistent summer and the uncertainty around the impact tariffs might have on US visitors.
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