Frontier Airlines is launching a temporary offer providing its Economy Bundle for free on nonstop flights found between March 18 and August 18, which includes free carry-on bags, seat selection, and flight changes. Additionally, from May 28 to August 18, a promo code will allow travelers to check a bag for free. This promotional initiative aligns with a strategic move to attract customers from airlines that have recently reduced benefits, especially following controversial changes at Southwest Airlines. CEO Barry Biffle emphasizes a commitment to value and traveler satisfaction, encouraging customers to abandon their current airlines if dissatisfied.
"We've always had heart," said Barry Biffle, CEO of Frontier Airlines in a press release. "Some airlines are walking away from what travelers love, but we're running towards it. Think of this as the ultimate 'divorce your old airline' deal."
"At the end of the day, travelers just want to be valued," said Biffle. "We're bringing back the things people love about flying - free bags, free seat selection, and flexibility - without the extra fees. No games, just great value."
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