Find your whycation': Inside 4 travel trends for 2026
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Find your whycation': Inside 4 travel trends for 2026
"So how are people looking to travel in 2026? Hilton Hotels & Resorts surveyed more than 14,000 travelers from 14 countries to understand travel trends in 2026 and coined the term whycation, which aims to encapsulate the current traveler's search for meaningful experiences, whether for feelings of deep relaxation, experiences of awe, learning something new, building deeper connections or something else. This story is based on a recent Denver Post article about the whycation a neologism describing purposeful and intentional travel more focused on the why than"
"See natural wonders Chase Travel put out a list of 26 Trips to Take in 2026, which includes an August 2025 survey that identified some current travel trends. For instance, 87% of respondents want to travel to chase natural phenomena, such as watching a whale migration, pursuing the path of totality for a solar eclipse, witnessing the Aurora Borealis and seeking other fleeting moments of magic. There's an upcoming total solar eclipse on Aug. 12, 2026."
Hilton Hotels & Resorts surveyed more than 14,000 travelers from 14 countries and introduced the concept of a whycation: purposeful travel focused on the why rather than the where. Travelers seek meaningful experiences such as deep relaxation, awe, learning something new, and building deeper connections. High interest exists in chasing natural phenomena, with 87% of respondents wanting to observe events like whale migrations, solar eclipses, and the Aurora Borealis. Astrotourism to low-light locations is growing. Regional options include natural-wonder sightings, digital-detox retreats, sustainability-minded trips, and soul-searching road trips to fulfill whycation goals.
Read at www.mercurynews.com
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