Exclusive: Richard Branson on the Simple Item He Always Travels With-and How He Uses It to Make His Hotels, Planes, and Cruises Better
Briefly

Richard Branson, the 74-year-old entrepreneur, embodies a spirit of adventure and determination as he opens Virgin Hotel London-Shoreditch. Despite nearing retirement age, he feels no desire to slow down, stating his enjoyment for life and challenging both himself and those around him. His travels through various Virgin businesses keep him engaged and fulfilled. Branson also expresses nostalgia for the music industry, contemplating a potential revival of Virgin Megastore, demonstrating his continuous connection to the brand's roots and a steadfast passion for exploration.
I don't feel any different unless I catch my face in the mirror.
I enjoy life enormously. I love to challenge myself. I love challenging all the people around me.
Thanks to my many travel businesses, I can travel the world and be immersed in the Virgin brand every step of the way.
Maybe we should consider reopening a Virgin Megastore in the U.K.
Read at Travel + Leisure
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