Whiskey Pete's, a historical roadside resort, has closed indefinitely, reflecting broader struggles in Primm as customers shift away from traditional attractions, with concerns about its future.
Affinity Interactive's CEO stated the closure of Whiskey Pete's is part of a strategic pivot to energize the Primm resorts with new investments aimed at modernizing the customer experience.
Once a bustling stop between Las Vegas and Los Angeles, Primm has seen a decline, indicated by a ghost town atmosphere at its outlet mall, highlighting changing consumer preferences.
The local legend surrounding Whiskey Pete, who supposedly wanted to be buried standing up with a bottle, adds a quirky layer to the history of this now-closed landmark.
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