New projections indicate that China's outbound tourism sector is poised for a strong rebound in 2023, exceeding pre-Covid travel levels. Expectations are for over 155 million international trips, with a significant percentage of travelers planning multiple journeys. Notably, many of these travelers will be first-timers—38% of whom are under 30 and predominantly female. This presents brands with an opportunity to engage an eager market. Platforms like Xiaohongshu and Douyin are crucial for new travelers, providing user-generated content, real-time updates, and travel guidance. AI solutions are also enhancing travel planning, offering personalized experiences.
China's outbound tourism is set to surpass pre-Covid levels, with over 155 million trips expected this year, highlighting a strong recovery in travel behavior.
Among first-time travelers, nearly 38% of Chinese tourists are under 30, predominantly female, indicating a significant trend shift in outbound tourism demographics.
Platforms like Xiaohongshu and Douyin are essential for new travelers, offering user-generated content and real-time updates that aid in travel planning and destination discovery.
Digital tools, especially those powered by AI, are revolutionizing the travel planning process, integrating personalized itineraries and booking options for enhanced customer experiences.
#outbound-tourism #china-travel-trends #digital-travel-planning #travel-platforms #first-time-travelers
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