"Bad Bunny's unforgettable halftime show at Super Bowl LX has driven a massive increase in travel searches for his home of Puerto Rico. reports that flight searches for Puerto Rico have increased a whopping 245% in the days since his halftime show at the big game on February 8th. Fans (new and old) everywhere are eager to learn more about the culture of the territory, thanks to its display when he took to the field."
"Bad Bunny also inspired more people to explore attending shows abroad (he is not current playing to play shows in the continental US over concerns that ICE may target his fans.) Flight searches to London spiked 90% ahead of his upcoming show in June, while searches for Madrid and São Paolo have increases of 20% and 35% respectively. Bad Bunny's halftime show averaged 128.2 million viewers throughout its runtime at Super Bowl LX, making it the 4th most watched Super Bowl halftime show in history."
Flight searches for Puerto Rico rose 245% in the days after Bad Bunny's Super Bowl LX halftime show, with San Juan up 240% and Vega Baja up 1,450% based on Expedia data from February 8–11 compared with the same days last year. Mexico searches rose 210%, Brazil and Colombia 120%, and Argentina 70%. International interest increased for cities hosting his shows: London searches jumped 90%, Madrid 20%, and São Paolo 35%. The halftime performance averaged 128.2 million viewers, included a wedding, a proposal, a Ricky Martin cameo, and references to Puerto Rico's power grid crisis. Booking.com offered 15% off travel and accommodations.
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