""Unless things change, we will not survive. I want everyone to acknowledge this sense of crisis," said Sato, emphasizing the urgent need for adaptation in the automotive industry."
""A difficult battle lies ahead. We must work together as one and strengthen our ability to prevail. To do that, we need to improve production standards and reduce costs," Sato stated."
Toyota's CEO, Koji Sato, emphasized the urgent need for suppliers to adapt to survive in the automotive industry. He highlighted the necessity of loosening strict production standards and reducing costs. Sato expressed concern over the competitive landscape, particularly with the rise of Chinese automakers and the increasing importance of software in vehicles. He called for collaboration among industry players to strengthen their collective ability to navigate the challenges ahead, stating that without change, Toyota may not survive.
Read at insideevs.com
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