TTC's spontaneous connections ad campaign slammed as 'tone deaf' | CBC News
Briefly

Several Toronto women are voicing significant concerns regarding the TTC's 'Between Stations' ad campaign, which aims to promote platonic and romantic connections on public transit. The initiative, showcasing strangers meeting on the TTC through videos and posters, received backlash on social media as numerous women shared negative experiences of harassment and assault. Isidora Cortes-Monroy highlighted the pervasive fear women endure while using the TTC. Despite claims from the TTC marketing head that the campaign was well-received, women's voices challenge its appropriateness amidst ongoing safety issues.
A lot of women live with this knowledge that at some point in the future you will be harassed on the TTC. The question is always when and how that's going to happen.
'Between Stations' is a way of leaning into chance meetings and spontaneous connections on the transit system, but women's safety concerns overshadow these intentions.
Read at www.cbc.ca
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