The Tesla logo has transformed alongside the brand's evolution from electric cars to robots. Initially designed by RO Studio, the logo featured a shield shape, symbolizing security and safety—important themes for automotive branding. Founded in 2003, the company operated under the name Tesla Motors before simplifying to Tesla. Despite controversies surrounding product designs like the Cybertruck, the logo has remained consistent, embodying a blend of traditional car branding with a modern minimalist approach that reflects Tesla’s innovative spirit.
The original Tesla logo, designed for traditional branding, adopted a shield shape aimed at evoking security and safety, combined with a modern, minimalist twist.
Tesla's logo has evolved significantly since its inception, maintaining its core elements while its design caters to the company's shift from electric cars to robots.
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