Tesla has scaled back production of the Cybertruck and increased discounts amid disappointing sales and rising inventory levels. Production targets for multiple assembly lines have been cut, with some running at a fraction of their prior capacity. Employees report reduced staffing and a shift of some workers to the Model Y line. Initially set to achieve 250,000 annual sales, the Cybertruck is instead on pace for only about 25,000 units in 2025, resulting in significant unsold inventory valued over $200 million.
"It feels a lot like they're filtering people out," one Tesla employee remarked to Business Insider, noting that "the parking lot keeps getting emptier."
Despite bold predictions by Musk, the Cybertruck has significantly underperformed the company's stated goal of selling a quarter of a million units per year.
As of 2025, Tesla's annual Cybertruck sales pace stands at approximately 25,000 units, a 10th of Musk's forecast.
This reallocation follows similar production adjustments first initiated in December 2024, when Tesla informed employees about forthcoming schedule and output target reductions.
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