Tesla has flirted with disaster before. This time feels different.
Briefly

President Donald Trump recently endorsed Teslas while standing near Elon Musk, hinting at their close ties. However, Musk's involvement with government initiatives has sparked an identity crisis at Tesla. Employees and investors express concern that his political shift contradicts Tesla's mission. Musk's recent all-hands meeting signals recognition of these challenges, urging employees not to sell their stock despite the turmoil. Historically, Tesla has resisted doubts, but now faces complex scrutiny due to Musk's growing political entanglements and the potential impacts on the company’s reputation and values.
Earlier this month, standing on the White House driveway, President Donald Trump hawked a fleet of gleaming Teslas with the kind of gusto normally reserved for his campaign rallies.
Many assumed Musk's proximity to Trump would be a net positive. But his involvement with the Department of Government Efficiency and its efforts to shrink the federal government have triggered an identity crisis within Tesla.
Musk appears to have recognized the stakes. On Thursday, Tesla held a surprise after-hours all-hands that was live-streamed to the public from its Texas Gigafactory.
For some employees, analysts, and investors, Musk's political entanglements now represent an entirely different challenge for Tesla.
Read at Business Insider
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