SUBARU Innovation Hub / Nikken Sekkei
Briefly

SUBARU Innovation Hub / Nikken Sekkei
"SUBARU is a pioneer of technologies and systems known to everyone today, and its unique manufacturing approach and obsessive attention to detail have cultivated a loyal fan base. However, recent increases in workloads have led to organizational and operational "silos," creating challenges with respect to sharing tacit knowledge and fostering a more collaborative mindset."
"Additionally, designers had limited opportunities to interact with actual "things" or users, making it difficult to get external information and inspiration."
SUBARU, known for pioneering automotive technologies and meticulous manufacturing practices, established a new research and development facility at its main plant. The company faced challenges from increased workloads that created organizational and operational silos, hindering tacit knowledge sharing and collaborative efforts. Designers had restricted access to actual products and users, limiting external inspiration and feedback. The Innovation Hub facility was designed to overcome these barriers by fostering activities centered on tangible objects and direct interaction, enabling better cross-functional collaboration and reconnecting designers with physical products and user perspectives.
Read at www.archdaily.com
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