Ongoing changes to tariffs are creating significant uncertainty for Canadian businesses, particularly for small companies like Kun Shoulder Rest. With 35-40% of sales dependent on the U.S. market, the company expresses concern about high tariffs potentially impacting their financial viability. Even as they explore diversification into international markets, the fluctuating tariff landscape stifles their ability to navigate and adapt. The sentiment of recklessness associated with these changes contributes to anxiety among smaller companies that lack the resources to easily pivot strategies in response to tariff instability.
"If you don't play the violin, you will never have heard of a shoulder rest. If you do play the violin, you will know our brand."
"It's our biggest market and that represents 35 to 40 percent of our global market."
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