"Money's great, but I think relationships are more important, and it doesn't feel good. Eric Nam expressed his disappointment after being betrayed by Rob Rausch in The Traitors finale, prioritizing the broken relationship over the lost prize money and setting the emotional tone for his subsequent musical response."
"In the Western-inspired music video, Eric plays "The Vengeful," a lone ranger who arrives on horseback to the ranch of the villainous Robby Bobby, where a group of country-fied Faithfuls are being held against their will, "all work and no play." The visual narrative directly mirrors the betrayal dynamic from the competition."
Rob Rausch won The Traitors by deceiving both Maura Higgins and Eric Nam, cutting the pop star out of the final prize pot. Eric responded to the betrayal by releasing a new single titled "How The Fire Started," a country-inflected midtempo track about a one-sided relationship. Though Eric stated the song wasn't specifically written about Rob Rausch, he acknowledged the Traitors experience gave it new meaning. The accompanying music video features Eric as "The Vengeful," a lone ranger confronting Rob's character on a ranch. The video includes cameos from Traitors co-stars including Yam Yam Arocho, Natalie Anderson, and Ron Funches in character roles.
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