The article discusses the deep connection between Polo Ralph Lauren and hip-hop culture, especially through the Brooklyn-based Lo Lifes crew. Pioneered by rappers Thirstin Howl III and Rack-Lo in the late 1980s, this trend has evolved, influencing various artists today. The Toronto duo Raz Fresco and Futurewave pays homage to this legacy with their new album, 'Stadium Lo Champions', referencing Polo's iconic 1992 Stadium collection. Their work showcases a blend of nostalgia and contemporary sound, while expressing their individual identities within the framework of East Coast hip-hop.
In the late 1980s, Polo Ralph Lauren became intertwined with hip-hop culture, particularly through the Lo Lifes, influencing style and music for decades.
The legacy of Polo's 1992 Stadium collection as a symbol of triumph over competition resonates with today's artists like Raz Fresco and Futurewave in 'Stadium Lo Champions'.
Raz and Futurewave's new album embraces the '90s East Coast sound while bringing a fresh perspective, exemplifying their distinct identities and rich musical influences.
Complexities of identity in music and style are illustrated through their work, blending street culture with the rich heritage of Polo Ralph Lauren.
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