When Apple launched Apple Pay in 2014, it promised to 'change the way you pay' by allowing customers to make purchases with a quick tap, revolutionizing the checkout experience.
Apple Pay's success is largely due to its seamless integration across multiple devices and its consistent evolution, standing in stark contrast to Google's struggles with fragmented payment solutions.
The feature has become integral for consumers, making transactions so easy that Apple Pay is now accepted at over 85% of retailers in the U.S., indicating its widespread adoption.
As more companies explore alternative mobile payment solutions, it'll be interesting to see if they can match the convenience and ubiquity that Apple has achieved with Apple Pay.
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