Simons has opened its flagship store in Toronto's Yorkdale mall, marking a significant expansion after 185 years primarily in Quebec. The company has long desired to enter the Toronto market but took a methodical approach, establishing stores in locations such as Halifax and West Vancouver first. CEO Bernard Leblanc regards this expansion as a 'new chapter' for Simons, emphasizing a long-term vision for growth. The company is investing $75 million in the Yorkdale location, expecting a 15% boost in annual sales, demonstrating confidence in its Toronto entry.
The flagship store at Yorkdale mall is a significant milestone for La Maison Simons as it makes its long-awaited entry into the Toronto market.
CEO Bernard Leblanc describes this expansion as 'a new chapter' for the company, emphasizing that their owners think in terms of generations rather than quarters.
The retailer is investing $75 million in the Yorkdale location, with plans for another store at the Eaton Centre, anticipating a 15 percent increase in annual sales.
Simons has methodically expanded outside Quebec, reaching Toronto after previous locations in Halifax and West Vancouver, reflecting a careful growth strategy.
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