The last five signs bearing the name Taylor Swift Way are being auctioned off, benefiting the Daily Bread Food Bank, with Rogers matching funds raised up to $113,000.
Tatiana Sorella, a lucky auction winner, felt surprised and emotional, as her father bid for her to win the sign while also supporting a charity during the holidays.
The initiative not only commemorated Taylor Swift’s six concerts in Toronto but also raised funds for a worthy cause, highlighting the generosity of fans and local businesses.
With one meal costing Daily Bread about $1, the funds raised from this auction could significantly help the food bank in feeding those in need.
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