Covering a Franchise Shift: A Conversation with Toronto Sun's Rob Longley
Briefly

Covering a Franchise Shift: A Conversation with Toronto Sun's Rob Longley
"The Toronto Blue Jays are having one of their best offseason's in quite some time. They've landed a number of high profile free agents and have upgraded a roster that got to the World Series in 2025. Even though this is the same front office group that has been at the helm since December of 2015, it feels like they have a new internal mandate."
"In the years I've covered them, they currently have more momentum than they ever have. It's a combination of things. The front office, the emergence of Vladimir Guerrero Jr. as a true star and leader. It's also a real change in commitment from ownership. To be competitive, you need to spend, and that commitment has really escalated over the last three years."
The Blue Jays upgraded their roster with several high-profile free agents following a 2025 World Series appearance. The front office has remained in place since December 2015, yet organizational ambition has shifted toward greater competitiveness. Ownership has increased financial commitment over the past three years, enabling larger contracts and a willingness to spend. Vladimir Guerrero Jr. has emerged as a true star and leader, contributing to franchise momentum. The spending followed success and revenue growth, moving the team toward a larger-market operational stance and raising expectations for sustained contention.
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