In 2023, Canada's live music industry generated $10.92 billion, supporting over 101,640 full-time equivalent jobs. According to the Canadian Live Music Association's (CMLA) first report assessing this sector's economic impact, live music tourism spending was estimated at $9.9 billion. CMLA president Erin Benjamin emphasized the need for dedicated policies to foster growth and innovation in this industry, particularly as it grapples with challenges such as operational costs and reduced sponsorship. The report utilized a public survey and regional roundtables to gather data, underscoring the critical role of live music in local economies.
The report makes it clearer than ever that protecting and growing Canada's live music infrastructure drives major economic impact for cities and towns, and creates more opportunities for Canadian artists.
Visitor spending related to live music tourism in 2023 was estimated at $9.9 billion representing just over 10 per cent of total tourism spending in Canada.
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