Branding, venues, rule changes: 5 things to follow ahead of the PWHL's new campaign | CBC Sports
Briefly

"The public reception of the new PWHL league exceeded expectations, showcasing significant merchandise sales and record-breaking attendance with over 21,000 fans in Montreal."
"We always believed it to be true...But to see it happen as quickly as it did was something that was pretty special," said Jayna Hefford.
"The challenge going into season two isn't just to sustain momentum, but to keep growing, playing 30-game seasons in bigger venues and NHL arenas."
"While attendance was strong in Canada, building a steady fan base in U.S. markets like New York remains crucial for the league's future."
Read at www.cbc.ca
[
|
]