"Users on Reddit are reporting that they're now seeing 90-second unskippable ads on YouTube's TV app. YouTube's official ad format rules still state that non-skippable in-stream ads cannot exceed 30 seconds on connected TVs."
"The aggressive expansion of longer, unavoidable interruptions on TVs makes free YouTube as good as watching cable television. 30-second unskippable ads were already pushing the limits for many users."
"The introduction of these new 90-second spots suggests YouTube is intensifying the pressure to nudge fence-sitters towards a Premium subscription."
Users are experiencing 90-second unskippable ads on YouTube's TV app, despite official guidelines stating that such ads should not exceed 30 seconds. Reports indicate that these longer ads may be part of a test or a rollout by Google. The introduction of these ads raises concerns about the user experience, as they make free YouTube comparable to traditional cable television. The trend suggests a push towards encouraging users to subscribe to YouTube Premium to avoid lengthy interruptions.
Read at Android Authority
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