"YouTube TV's cancellation rate surged to 6.9% in November, its highest level in at least a year, according to data from subscription data provider Antenna, shared exclusively with Business Insider. It wasn't the only virtual pay-TV bundle to see an uptick in cancellations, however. All of YouTube TV's major rivals - including DirecTV Stream, Sling, and Disney's Hulu + Live TV - also saw their churn rates soar in November to at or near their highest levels in a year, Antenna found."
"One is that pay-TV customers hopped back and forth between YouTube TV and its rivals during the Disney dispute and the less-followed NBC-Fubo TV blackout that started in late November. Carriage disputes can have a "hot potato effect" on cancellations and sign-ups for live TV services, said Brandon Katz, the insights and content strategy director at entertainment data provider Greenlight Analytics."
Antenna data showed YouTube TV's cancellation rate rose to 6.9% in November, its highest level in at least a year. Major rivals including DirecTV Stream, Sling, and Hulu + Live TV also saw churn surge to near year-high levels. Those same services recorded their highest sign-up figures in 12 months, with Hulu + Live TV posting the largest monthly increase and DirecTV Stream more than doubling sign-ups from October. Customer hopping between services during the Disney and NBC-Fubo blackouts likely drove simultaneous cancellations and sign-ups. Carriage disputes can produce a "hot potato effect," and sports-season starts may have further prompted short-term sign-ups.
Read at Business Insider
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