""Delivering ad-free streaming with premium features requires significant investment, and this structure aligns with other major streaming services while ensuring customers have the flexibility to choose how they want to watch.""
"The free, ad-supported tier that comes with a standard Prime membership gains access to Dolby Vision HDR, fifty offline downloads, and four concurrent streams."
"4K UHD streaming is now limited to Prime Video Ultra as part of this reshuffle, having been stripped entirely out of the free, ad-supported base tier of the service."
"Price hikes are the name of the game in the streaming scene, as seen across various internet-based streaming services."
Amazon has officially launched Prime Video Ultra in the United States as of April 10, replacing the previous ad-free subscription. The new tier costs $5 per month, which is $2 more than the former plan. Prime Video Ultra offers up to five simultaneous streams and one hundred offline downloads. The free ad-supported tier now includes Dolby Vision HDR and increased offline downloads but has lost 4K UHD streaming, which is exclusive to the Ultra tier. This change reflects a broader trend of price increases in streaming services.
Read at Pocket-lint
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