The article reflects on how the pandemic reshaped television, notably with hosts like Holly Willoughby and Philip Schofield adapting to social distancing measures during broadcasts. It recalls the evolving nature of programming as the UK faced lockdowns, with viewers turning to TV for solace and information. Events like Boris Johnson's early Covid updates gained massive viewership, making these adaptations essential for connecting with a scared and bored audience. The necessity for creativity pushed broadcasters to innovate and keep audiences engaged during unprecedented times.
What the pandemic did was force TV to be more creative, with presenters and production teams having to adapt quickly to a new world of live broadcasting from their homes.
The early days of lockdown were marked by a fear that forced a change in programming; people turned to their screens for information and comfort during uncertainty.
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