"In the Love Is Blind community, specific card episodes are now featured at the top of the feed with a "Watch" button that deep-links directly into the Netflix app. There's also a "+ Post" option that lets users attach that episode to a post, add their own commentary, and share it with others. It's similar to a previously spotted feature that highlighted scores for NBA games and linked out to those Apple TV."
"By adding episode cards for the latest season of Love Is Blind, Threads can drive viewership while making conversations more contextual. Instead of vague posts about "that scene," users can reference the exact episode. Plus, with Threads' new " Dear Also" feature, fans of Love Is Blind can easily adjust their feeds to surface this content and join the conversation, making it easier to follow and engage with the episodes that matter most."
Threads is testing a deeper integration with Netflix that surfaces episode cards for Love Is Blind at the top of relevant community feeds. Each card includes a "Watch" button that deep-links into the Netflix app and a "+ Post" option that lets users attach the specific episode to a post, add commentary, and share it. The behavior mirrors a previously observed feature that showed NBA scores and linked to Apple TV. Adding episode-level cards enables more contextual conversations by letting users reference exact episodes rather than vague descriptions. A feed-filtering feature called " Dear Also" helps fans surface and follow episode-focused discussion.
Read at Lindsey Gamble
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