This dazzling advert for The Great British Bake Off blends stop motion with food photography

"The Great British Bake Off might be Britain's most beloved television show. The baking competition has featured hundreds of cast members, including celebrities and children, with several iterations created for charities like Comic Relief and Stand up to Cancer. Mostly, all of the fun of the TV show is in the amateur bakers, who lead to hilarious muck-ups or pull off amazing cake sculptures."

"Of course, the incredibly reliable Blinkink step in with a stop-motion advert about the beginning of all time, also known as the bakening, fronted by the brilliant Isabel Garrett. Beginning with an egg yolk flying like a comet through a dark void, a cosmic swirl is created, then sprinkled with flour before berries drop into its primordial liquid, breaking the illusion."

"It's stop motion meets food aesthetics, which seems like a match made in heaven, though that didn't stop the process from being pretty chaotic, and improvisation was key. Maybe unsurprisingly food and stop motion don't normally go well together, so we had to do a bit of figuring out as to what we could make with real food and what needed to be inedible, says Isabel."

The Great British Bake Off is a widely beloved television baking competition that has included celebrities, children and charity iterations. Season 16 features a stop-motion advert by Blinkink titled the bakening and fronted by Isabel Garrett. The ad imagines the origin of baking: an egg yolk comet creates a cosmic swirl sprinkled with flour and dotted by berries before the scene collapses back into kitchen reality. Production combined real food elements and fabricated set pieces because edible materials could not always hold up for stop-motion. The main set used foam and sculpted cakes with piped colourful icing, and crews relied on improvisation to solve chaotic technical challenges.

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