The new Dolby Vision 2 HDR standard is probably going to be controversial

"Whereas the original Dolby Vision was meant to give creators the ability to finely tune exactly how TVs present content in HDR, Dolby Vision 2 appears to significantly broaden that feature to include motion handling as well-and it also tries to bridge the gap between filmmaker intent and the on-the-ground reality of the individual viewing environments. What does that mean, exactly? Well, Dolby says one of the pillars of Dolby Vision 2 will be "Content Intelligence," which introduces new "AI capabilities" to the Dolby Vision spec."

"Many editors and filmmakers tweak their video content to be best viewed in a dark room on a high-end TV with strong peak brightness, contrast, color accuracy, and so on. Unfortunately, that sometimes means that some shows are laughably dark on anything but the most optimal target setup-think Apple TV+'s Silo, or the infamous Battle of Winterfell in the final season of Game of Thrones, both of which many people complained were too dark for clear viewing."

Dolby Vision 2 expands HDR control to include motion handling and environment-aware presentation. One pillar named Content Intelligence introduces AI capabilities that analyze viewing conditions and content to adjust image parameters. The system uses sensors in compatible TVs, including ambient light detection, to brighten or clarify images without compromising creative intent. The technology targets common complaints about excessively dark scenes on non-optimal displays by improving clarity in varied room lighting. An Authentic Motion feature will alter motion processing behavior, which may provoke debate among purists. The update aims to better align filmmaker intent with real-world viewing experiences.

Read at Ars Technica