"The new FX series The Beauty opens in Paris, as a model played by Bella Hadid strides down a fashion show runway to the tune of Prodigy's "Firestarter." Then, she starts to overheat, going on a rampage that involves grabbing bottles of water out of people's hands, stealing a motorcycle, drinking out of a toilet, and eventually meeting a gruesome, explosive end."
"The Beauty arrives at a time when the whole concept of achievable beauty has changed in today's culture, thanks to the prevalence of weight-loss drugs like Ozempic; perhaps the humble viewer at home might already be dreaming of what it would be like to instantly become thinner, younger-looking, and more beautiful with the help of a drug. However, the show itself serves as a pretty strong PSA against the idea,"
The Beauty opens with a model in Paris who overheats during a runway show and dies in a gruesome, explosive finale. A secret drug called The Beauty reportedly cures physical ugliness with a single injection and spreads like a virus through bodily fluids, but it can produce violent, grotesque side effects. FBI agents Cooper Madsen and Jordan Bennett, initially introduced as lovers with a friends-with-benefits tension, lead an international investigation into the exploding beauties. The show's tone blends camp and gross-out horror while framing the drug as a cautionary element amid contemporary beauty anxieties tied to weight-loss medications.
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