Samsung announced a commitment to provide seven years of Tizen OS updates for select TVs, positioning itself to strengthen market share against rising Chinese competitors.
Samsung Electronics' president highlighted that the seven-year free upgrades for AI TVs will help increase market share, emphasizing the importance of long-term support in a competitive landscape.
With a decline in market share, Samsung aims to enhance its TV offerings through longer updates, responding to fierce competition from Chinese rivals like TCL.
This strategic move to offer extended updates is not only about software longevity but also addresses environmental concerns surrounding e-waste and product longevity.
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