Roku announced Howdy, a new ad-free subscription service priced at $2.99 monthly, featuring a large catalog of films and series, including licensed programming from Lionsgate and Warner Bros. Original productions such as Weird: The Al Yankovic Story are included. The service aims to complement existing premium platforms without competing directly. CEO Anthony Wood emphasized the affordability and accessibility of Howdy, addressing consumer needs for uninterrupted entertainment. However, the service has limitations, as it will only be available on Roku devices and will feature a limited selection of recent programming.
Howdy will be ad-free, and at $2.99 a month, it's much cheaper than other players in the streaming space - all of which have gradually raised their prices in efforts to boost profits.
Roku founder and CEO Anthony Wood said that Howdy is 'designed to complement, not compete with' other, more premium platforms.
We're meeting a real need for consumers who want to unwind with their favorite movies and shows uninterrupted and on their terms,
Howdy isn't without its drawbacks. The service will only be accessible on Roku TV's Roku players, the company's website, and its mobile app.
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