"Everyone has a story about where they were when they first saw Michael Jackson's "Thriller"-arguably the best music video of all time (of all time)-or how they would run home from school to catch a clip of their new favorite artist, or what it felt like to watch Mariah Carey's -era crash out. My sister and I would have Saturday night dance parties to MTV Club when we were too young to go to the actual club."
"Now, after 44 years, MTV-the channel that once defined the zeitgeist-will no longer screen the medium in which it made its name. On New Year's Eve, several of MTV's dedicated music video channels, including MTV Music, Club, Live, and '80s and '90s, will go dark. The network also recently canceled the internet clip show Ridiculousness after 48 seasons. It long ago abandoned its music-video exclusivity for reality TV, beginning with The Real World in the early 1990s to Laguna Beach"
"In light of the news, I've read a number of MTV histories and look-backs, but most have been male-centric, focusing on the sex, drugs, and rock 'n' roll of the 1980s, or the debauchery of 1990s rap videos, and video vixens therein. Few, if any, highlight women's impact on the medium- from pretty much everything Madonna did, to Missy Elliot's sci-fi productions, to Beyoncé fundamentally changing the game with her 2013 visual self-titled album."
MTV will stop screening music videos after 44 years; several dedicated channels will go dark on New Year's Eve. The network canceled the internet clip show Ridiculousness after 48 seasons. MTV shifted from exclusive music-video programming to reality television beginning with The Real World in the early 1990s; those genre-defining programs have since faded. Ownership shifts in Hollywood create uncertainty about what MTV will broadcast next. Many histories emphasize male narratives about 1980s rock excess and 1990s rap-video debauchery and often overlook women's creative impact on the medium. Artists such as Madonna, Missy Elliott, and Beyoncé transformed the form, with Beyoncé premiering Lemonade on HBO in 2016 and later selling out theaters with concert films while releasing fewer traditional music videos.
Read at Jezebel
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